An introduction to formatting your manuscript with a discussion of style use, headings, front matter / back matter. Huckleberry Finn was used as the real time example in the presentation.
A summary of many alternative platforms to Amazon with some of their strengths and weaknesses.
Bonus - Part 3
Discussion on the 3 core conepts of a marketing platform, the 1 common mistake fiction authors make, and 1 example of a method to get around it.